The Case:
• Launch of the golf club / Sport Golf Las Palmeras
Objectives:
To publicize the new sports-entertainment club in Las Palmas de GC, with 18 golf holes in the center of the city.
Capturing the first subscribers of the club, whose facilities were under construction and almost all unopened.
Attracting the public stand Evemarina Group.
Solution:
• Launch of a joint campaign off and online:
Campaign in major newspapers in local newspapers.
Mailing purchased a database of residents of neighborhoods near the golf course.
Sending an informative newsletter to all registered contacts database of Las Palmas de GC Evemarina group.
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Octavilla insertada en el mailing
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