At AMC we specialize in the development of activities aimed at the generation of leads and potential buyers of properties.
The application of the Active Marketing philosophy and of direct relation techniques are keys in a sector in a delicate situation and in which changes in buyer habits have been even more radical.
It is essential that companies in this sector take on board the need to develop in capturing techniques and adapt to the new buyer habits.
The new situation of the real estate market
BEFORE
BUYER
PROMOTOR
Is looking
Is offering
AGENCIES
MEDIA
FAIRS
AGREEMENTS
ADVERTISING
ATTENDANCE
NOW
INTERNET
WEBSITE
Is today the first method of property search.
Is it enough to have a (good) website?
Having a (good) web site is no guarantee of being responsive to the new habits of buyers.
Beyond this, the web is a ( fundamental) part of the process of capturing through the Internet, but if the rest does not function, having a major web site will not be of much use.
We can make a comprehensive and effective web site … … but if no one visits, it is of no use.
Many potential clients manage to visit our site… … but if we do not register and identify them, it’s also of no use.
We can register many potential clients… … but if we do not follow up, we will not convert them into buyers.
The four pillars of the marketing strategy to obtain new clients
