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The consumer is no longer content to have just “what there is in the market”.
He/She wants the brands and products that meet
their specific needs.
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MK activity must revolve around the needs and demands of the consumer / client. |
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The consumer is exposed to more advertising than in the past, and it is also
more interactive, less intrusive, and more tailored to consumers.
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Use of new forms of contact, new forms of communication: Internet, Mobile Marketing, TV interactive, etc
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Consumers are not all the same which means that that we cannot communicate or deal with them all in the same way.
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Application of Differential marketing,
developing forms of communication and messaging
adapted to each type of consumer.
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Each category of consumer has his or her own behaviour patterns which leaves them exposed and more receptive to different marketing activities at different times.
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Development of a strategy of all-embracing media
tailored to the target public and the proposed objectives.
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Consumers want brands adapted to their needs, not their needs adapted to brands. |
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What we as humans most appreciate is being told what we expect to hear and being treated in the way we deserve to be. |
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