Just a few months ago, we received the order to give name and form to a new chain of dry cleaners that would spread throughout Spain and Portugal.
This new network is based on:
- The art in its machinery.
- The use of non-aggressive to the environment.
- An efficient and high quality.
On this basis, will carefully review the brand name and its logo and corporate entity, and the results were:
Nova Nature, as brand name, which contains the name of the machinery used in cleaning the clothes (the brand NOVA) and with a reference to ecology and care for the environment with the term "Nature".
A logo of soft and friendly lines, with a symbol that remarks the activity of the brand, fresh and clean colors (green and blue), also in line with the philosophy of the brand.
The new chain of dry cleaners plans to begin to settle in Spain and Portugal during the 2010, so that soon we will see these shops in the streets of our cities.