The objectives of this new algorithm are to highlight the speed of indexation of the contents, as well as the accuracy or understanding the search results performed by users.
Although in principle most users will not notice at first sight changes in the way Google displays its search results, however, these changes will affect the positioning of websites and some guidelines have to be taken into account in order to develop the right strategy in website optimization and search engine optimization (SEO).
Some tips / rumors about what will come with the new algorithm:
- The general idea of the new algorithm Google Caffeine is to give users more consistent results and the latest search results, entering into play the interaction with social networks, as well as an indexation of the websites in real time, ie to almost have a real-time search engine.
- This means that the frequency of updating the web pages will play an increasingly vital role.
- Furthermore, it is essential to improve and lighten the load speed of Web pages, as this criterion will be more important in better or worse positioning of a website in Google and by extension, in many other search engines.
- Need to adjust correctly the Metatags, paying close attention to their simplicity and spending some time to think in detail the development of our SEO strategy and positioning.
- Finally, another criterion which since 2008 has taken a greater importance and that with the new algorithm will take even more weight, is the navigability and usability of the website, and its adaptation to the last Internet standards. The idea is to think of an intuitive and visible navigabilit.
For more information and an assessment of the positioning of your webpage at Google, please contact with us.
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