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At AMC we apply a Marketing concept in which the consumer is always uppermost. Personalized dealings and messages are, therefore, essential

Consumers habits and attitudes
have changed
How should businesses respond?
With new marketing methods
With new relationships
A more active and personalized form of marketing is needed
Relational Marketing
Interactive Marketing
 
Fields of implementation
New clients
Loyalty programmes aimed at
existing clients
Motivation of
the sales team

Efficient sales support
 
 


 
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